Bright color is everywhere. From gradient backgrounds to bright image overlays to animations that feature moving colors, vibrant color will continue to gain popularity.Even Pantone is getting in on the action by naming a bright hue – Living Coral – as color of the year. Although a scan of current designs shows that bright blues, such as Spotify or Secure Invest (above), might be the most popular choice.
You have to create a connection with users. That’s what emotional design is all about.
In 2019, websites and apps that don’t establish this emotional connection will get lost. According to Design Shack, emotional connections fall into four basic categories — joy and sadness, trust and disgust, fear and anger, and surprise and anticipation. Think about how your content falls into ones of these grouping and use color, imagery and the user interface to further connect on that level with users.
Tuesday, September 17, 2019